Gen Z is constantly on fire with a stream of small expenses— subscriptions, shipping, coffee, in—app micro-purchases -and is losing control of its budget. It is inconvenient in class tables and banking applications: you need to enter manually, the interface is overloaded, there are no quick limits and instant feedback. As a result, money is "flowing away", goals are not achieved, and anxiety is growing.
Gen Z wants to use AI for study, work, and creativity, but global services are blocked or too expensive, many features are unavailable in Russia, and mobile internet is often unstable. It is inconvenient to look for workarounds, install VPNs, or pay in foreign stores. As a result, access to modern tools is lost, opportunities shrink, and frustration grows.